In conjunction with the movie launch of “Saving General Yang”, four of the movie stars were in Malaysia to promote the movie with a fan meeting session. “Saving General Yang” is a movie based on a Chinese literary classic. We were part of the meet and greet session held at Pavilion, KL.
To seek for sponsorship in support of this event.
The Game Plan
We came up with a sponsorship proposal that had the advantage of media exposure and a good weight of appeal that the sponsorship would have upon the various target audience among the movie fans. We planned to approach our client, Schwarzkopf.
Schwarzkopf accepted our sponsorship proposal and was the official promotional partner for the movie launch. The Schwarzkopf brand was exposed heavily on all our print collaterals, resulting in a very beneficial high ROI for Schwarzkopf.